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"This Fourth Edition of Floyd J. Fowler's bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. It provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility. Offering a concise overview of the entire survey research process in clear and easy-to-understand language, the book is well suited to a wide range of readers, including those without strong statistical backgrounds." "Survey Research Methods is appropriate for undergraduate courses in research methods in the social sciences, as well as for master degree level research methods courses."--BOOK JACKET.
Table of Contents
Types of Error in Surveys
Nonresponse: Implementing a Sample Design
Methods of Data Collection
Designing Questions to be Good Measures
Evaluating Survey Questions and Instruments
Preparing Survey Data for Analysis
Analyzing Survey Data
Ethical Issues in Survey Research
Providing Information About Survey Methods
Survey Error in Perspective
Table of Contents provided by Ingram. All Rights Reserved.