9781412958417

Survey Research Methods

  • ISBN 13:

    9781412958417

  • ISBN 10:

    1412958415

  • Edition: 4th
  • Format: Paperback
  • Copyright: 09/05/2008
  • Publisher: SAGE Publications, Inc

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

"This Fourth Edition of Floyd J. Fowler's bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. It provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility. Offering a concise overview of the entire survey research process in clear and easy-to-understand language, the book is well suited to a wide range of readers, including those without strong statistical backgrounds." "Survey Research Methods is appropriate for undergraduate courses in research methods in the social sciences, as well as for master degree level research methods courses."--BOOK JACKET.

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