College Algebra, by Kirk Trigsted, is the first text written from the ground up to take full advantage of the tools and functionality of MyMathLab. The author draws on his many years of teaching experience and MyMathLab usage to write and design an e-book that works with the way students think and behave online. Building on well-tested content, the intuitive approach keeps students motivated and engaged with timely hyperlinks to definitions and multimedia learning aids. In addition to creating a first rate text, Kirk has also scripted all of his own animations and videos so that all learning aids have a consistent approach and tone. By integrating technology with mathematics education, Kirk Trigsteds College Algebra is the new online choice for students everywhere.