Quick, actionable, proven solutions for today's most common business strategy challenges. 60 brief sections cover all you need to know to define and execute winning strategies. Organized and cross-referenced for maximum ease-of-use: packed with clear descriptions, objectives, and examples. Covers everything from using instinct to leading strategy formation. Indispensable for both strategy newcomers and experienced strategists seeking innovative new approaches. This concise, easy-to-use book brings together bite-size solutions to today's most common business strategy challenges: everything managers and leaders need to define the right strategies and align the entire organization to execute on them successfully. Organized into 60 bite-size sections, The Strategy Book brings together crystal-clear advice for successfully choosing and applying today's most valuable strategies and strategic tools. For each, leading management consultant Max McKeown offers crystal-clear introductory explanations, concise discussions of objectives, and memorable, real-world examples. You'll learn how each strategy fits into your broader challenges as a leader; how to define and measure success; and much more. Exceptionally practical and fully cross-referenced, this book is designed to help you right now -- and to keep helping you with all your business strategy challenges, for years to come.