9780205591626

Strategic Writing : Multimedia Writing for Public Relations, Advertising, and More

  • ISBN 13:

    9780205591626

  • ISBN 10:

    0205591620

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 07/09/2008
  • Publisher: Pearson
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Strategic Writingemphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach,Strategic Writing 2 nd editionis the ideal writing guide for public relations as well as for other disciplines.

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