Free Shipping On Every Order
Amazon no longer offers textbook rentals. We do!
Strategic Marketing
Strategic Marketing
- ISBN 13:
9780070275430
- ISBN 10:
0070275432
- Edition: 6th
- Format: Hardcover
- Copyright: 07/01/1999
- Publisher: Irwin Professional Pub
- Newer Edition
Rent
Sorry, this item is currently unavailable.
Free Shipping On Every Order
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Extend or Purchase Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The author examines many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Sciences Outstanding Marketing Educator Award.
