9780078029233

Strategic Management of Technological Innovation

  • ISBN 13:

    9780078029233

  • ISBN 10:

    0078029236

  • Edition: 4th
  • Format: Paperback
  • Copyright: 10/30/2012
  • Publisher: McGraw-Hill Education
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Strategic Management of Technological Innovation, 4eby Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available throughMcGraw-Hill Createor from the Harvard Business School Case Database.

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