9780072942989

Strategic Management of Technological Innovation

  • ISBN 13:

    9780072942989

  • ISBN 10:

    0072942983

  • Edition: 1st
  • Format: Paperback
  • Copyright: 06/16/2004
  • Publisher: McGraw-Hill/Irwin
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Strategic Management of Technology and Innovation by Melissa Schilling is the first truly comprehensive, rigorous and yet accessible text for the Technology Management course. Unlike existing books for this course, Schilling's approach synthesizes the major research in the field, furnishing students with the requisite knowledge needed to enhance case discussion and analysis. An affordable paperback, it is ideal to package with recommended, chapter-specific case sets from the author, which are available through the Primis Custom Case Database.

Author Biography

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Table of Contents

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