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Strategic Management: Concepts

9780077645069

Strategic Management: Concepts

  • ISBN 13:

    9780077645069

  • ISBN 10:

    0077645065

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 01/09/2014
  • Publisher: MCGRAW HILL
  • Newer Edition

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Summary

Strategic Management: Concepts 2e by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory, empirical research, and practical applications in this new edition, which is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. With a single, strong voice that weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage.

OneBook...OneVoice...OneVision

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