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Strategic Management: Conceptscaptures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity. The Nature of Strategic Management; The Business Vision and Mission; The External Assessment; The Internal Assessment; Strategies in Action; Strategy Analysis and Choice; Implementing Strategies: Management and Operations Issues; Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues; Strategy Review, Evaluation, and Control; Business Ethics/Social Responsibility/Environmental Sustainability; Global/International Issues For management professionals, small business owners, and others involved in business.
Table of Contents
PART 1: Overview of Strategic Management Chapter 1: The Nature of Strategic Management PART 2: Strategy Formulation Chapter 2: The Business Vision and Mission Chapter 3: The External Assessment Chapter 4: The Internal Assessment Chapter 5: Strategies in Action Chapter 6: Strategy Analysis and Choice PART 3: Strategy Implementation Chapter 7: Implementing Strategies: Management and Operations Issues Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues PART 4: Strategy Evaluation Chapter 9: Strategy Review, Evaluation, and Control PART 5: Key Strategic Management Topics Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability Chapter 11: Global/International Issues