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This best-selling introduction stresses the development of statistical thinking the assessment of credibility and value of the inferences made from data by both those who consume and those who produce the information. The authors emphasize inference; data collection and analysis are covered extensively, as needed, to evaluate the reported results of statistical studies and to make good business decisions. Numerous case studies, examples, and exercises draw on real business situations and recent economic events. Assumes a background in basic algebra.
Table of Contents
Statistics, Data, and Statistical Thinking
The Science of Statistics
Types of Statistical Applications
Fundamental Elements of Statistics
Types of Data
The Role of Statistics in Managerial Decision-Making Statistics in Action: A ""20/20"" View of Survey Results - Fact or Fiction?
Using Technology: Creating and Listing Data in SPSS, MINITAB, and EXCEL
Methods for Describing Sets of Data
Table of Contents provided by Publisher. All Rights Reserved.