As Yogi Berra once said, "90% of baseball is mental. The other half is physical." So, too, with business and change. Today, virtually every organization faces massive change. Many organizations are "taking the bull by the horns" with proactive change initiatives designed to anticipate tomorrow's market realities. Unfortunately, most attempts to initiate or manage change will fail, for one key reason: you cannot change organizations without changing the individuals within them. This book focuses on the individual component of organizational change, offering a complete framework for "remapping" the way individuals view their companies and their shared goals. Leading executive consultants J. Stewart Black and Hal B. Gregersen identify the "mental maps" that exist within each of us: the expectations we hold about our organizations, their competitive environments, and our roles within them. They demonstrate how these mental maps may hold the greatest obstacle to successful organizational change -- and systematically show how to transform these maps, giving every individual a new and more positive destination. For every executive, manager, and business strategist concerned with successfully changing organizations to meet new challenges.