9780471450375

More and more, special events courses are being taught in hospitality and events management courses.Written by the foremost authority on event management, and with expanded coverage of leadership and its role in successful planning, this book provides a handy reference for events professionals and the tools necessary for beginners to pursue a career in special events management.

DR. JOE GOLDBLATT, CSEP, is Professor and Executive Director for Professional Development and Strategic Partnerships for the School of Tourism & Hospitality Management at Temple University in Philadelphia, Pennsylvania. He founded the Event Management Program at The George Washington University in Washington, D.C., and was executive producer of his own special events firm. He has produced United States presidential inaugurations, galas for foreign governments, and the opening of the Trump Taj Mahal Resort among many other prominent events worldwide.

Foreword

xi

Preface

xv

Part One THEORY OF EVENT LEADERSHIP

1

(66)

Welcome to Event Leadership for a New World

3

(34)

Models of Global Event Leadership

37

(30)

Part Two EVENT ADMINISTRATION

67

(102)

Developing and Implementing the Event Plan

69

(48)

Management of Human Resources and Time

117

(12)

Financial Administration

129

(28)

Event Leadership

157

(12)

Part Three EVENT COORDINATION

169

(100)

Managing Vendor Contracts

171

(32)

On-Site Management

203

(56)

Accommodating Special Needs

259

(10)

Part Four EVENT MARKETING

269

(44)

Advertising, Public Relations, Promotions, and Sponsorship

271

(34)

Online Marketing

305

(8)

Part Five LEGAL, ETHICAL, AND RISK MANAGEMENT

313

(40)

Risk Management: Legal and Financial Safeguards

315

(26)

Morality, Law, and Ethics in Event Management

341

(12)

Part Six TECHNOLOGY AND PROFESSIONAL DEVELOPMENT

353

(66)

Technology for Modern Event Management

355

(12)

Advancing Your Career in the Twenty-First Century

367

(30)

Case Studies in Twenty-First-Century Event Leadership

397

(22)

Appendix 1 Organizations and Resources

419

(10)

Appendix 2 Internet Sites

429

(4)

Appendix 3 References

433

(12)

Appendix 4 Periodicals

445

(4)

Appendix 5 Directories

449

(4)

Appendix 6 Audio and Video Resources

453

(2)

Appendix 7 Software

455

(2)

Appendix 8 Sample Client Agreement

457

(4)

Appendix 9 Sample Vendor Agreement

461

(4)

Appendix 10 Sample Catering Menus

465

(4)

Appendix 11 Sample Insurance Certificate

469

(2)

Appendix 12 Sample Incident Report

471

(4)

Appendix 13 Sample Purchase Order

475

(2)

Appendix 14 Sample Event Evaluations

477

(6)

Appendix 15 ISES Code of Ethics

483

(2)

Index

485

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Special Events: Event Leadership for a New World, 4th Edition

Special Events: Event Leadership for a New World, 4th Edition

0471450375

Summary

Author Biography

Table of Contents

Supplemental Materials