9780131857261

Explains how the people and experiences help companies have priorities and goals that go beyond brands: identities. bull; Many books on leadership have dealt with how companies appear. This approach is good, but it is only skin deep. This book goes further. bull; Includes stories of those leaders and companies that have succeeded (or failed) to harness their identity. bull; Explains how to find competitive advantage, inspire employees, and build strong feelings of loyalty and commitment among all stakeholders.

Hamid Bouchikhi is a professor of strategy and management at ESSEC Business School in France.

Acknowledgments	p. xii
About the Authors	p. xiii
Introduction: Leadership Challenges in the Age of Identity	p. xv
Globalization	p. xvi
Mergers and Acquisitions	p. xviii
Spin-Offs	p. xix
Disruptive Innovation	p. xx
Deregulation	p. xxi
Strategic Alliances, Organizational Networks, and Boundaryless Organizations	p. xxiii
A Society of Organizations	p. xxiv
Reputation and Accountability	p. xxvii
The Advent of Alternative Social Identities in the Workplace	p. xxix
The Self-Aware, Empowered Consumer	p. xxx
The Pervasiveness of Branding	p. xxxiii
Endnotes	p. xxxv
The I*Dimension	p. 1
The I*Dimension	p. 3
Identity Anchors	p. 5
Balancing Contradictory Tensions in Identity	p. 14
Endnotes	p. 16
The Bright Side of the I*Dimension	p. 19
The Internal Benefits of Clear, Consistent, and Valued Identities	p. 21
The External Benefits of Clear, Consistent, and Socially Valued Identities	p. 24
The Virtuous Cycle	p. 25
Endnotes	p. 26
The Dark Side of the I*Dimension	p. 27
Narcissism	p. 28
Identity Conflict	p. 30
Drift	p. 33
Fragmentation	p. 35
Endnotes	p. 38
Casualties of the I*Dimension	p. 41
Carly Fiorina	p. 42
Jean-Marie Messier	p. 45
Thomas Middelhoff	p. 51
Philip Purcell	p. 54
Endnotes	p. 58
To Blend or Not to Blend: Identity Integration in Mergers and Acquisitions	p. 61
When the Sauce Curdles: The Case of DaimlerChrysler	p. 62
What Path to Follow?	p. 65
Colonial Integration	p. 67
Confederate Integration	p. 68
Federalist Integration	p. 72
Symbiotic Integration	p. 73
The Four Models in Perspective	p. 75
Endnotes	p. 77
When Should the Cord Be Cut? Managing Identity in Spin-Offs	p. 79
The I*Dimension in Spin-Offs	p. 80
Continuing Connection	p. 81
Clean Breaks	p. 83
Paradoxical Patterns	p. 87
Why Spin Off?	p. 89
Managing the I*Dimension in Spin-Offs	p. 93
Endnotes	p. 95
Identity in Strategic Alliances and Joint Ventures	p. 97
How Identity Issues Can Put Strategic Alliances at Risk	p. 99
A Framework for Handling Identity in Strategic Alliances	p. 108
Managerial Implications	p. 115
Endnotes	p. 117
Managing the I*Dimension at Organizational and Brand Levels	p. 119
When Tying a Brand's Identity to an Organization's Self-Concept Destroys Economic Value	p. 121
How Much Should Brand Identity Rely on Organization Identity, and Vice Versa?	p. 124
Assessing the Relationships Between Organizational and Brand Identities	p. 127
Managing Identity in the Transition from a Single Brand to a Brand Portfolio	p. 130
Managing Organizational and Brand Identities After Mergers and Acquisitions	p. 132
Endnotes	p. 135
Masters of the I*Dimension	p. 137
Steve Jobs	p. 138
Peter Saunders	p. 141
Louis Gerstner	p. 146
Carlos Ghosn	p. 150
Endnotes	p. 153
Diagnosing Your Firm's Identity	p. 155
Who Needs an Identity Audit?	p. 156
Discovering Identity: A Generic Approach	p. 158
Examples of Identity Audits	p. 164
A Methodological Guide for Conducting an Identity Audit	p. 167
Exploiting Secondary Sources	p. 168
Interviews with Key Constituencies	p. 169
Survey of Stakeholders	p. 171
Endnotes	p. 172
Leading in the Age of Identity	p. 173
Reinforcing the I*Dimension	p. 175
Dealing with Identity and Identification at Individual and Group Levels	p. 178
When the I*Dimension Must Change	p. 179
Evolutionary Change in the I*Dimension	p. 182
Revolutionary Change of the I*Dimension	p. 184
The Benefits and Pitfalls of Evolutionary and Revolutionary Change of the I*Dimension	p. 187
The Levers for Identity Change	p. 188
Common Ingredients of Successful Identity Change	p. 189
Endnotes	p. 190
Epilogue	p. 191
Index	p. 195
Table of Contents provided by Ingram. All Rights Reserved.

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Soul of the Corporation, The: How to Manage the Identity of Your Company

Soul of the Corporation, The: How to Manage the Identity of Your Company

0131857266

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