9780132551793

Social Media Marketing

  • ISBN 13:

    9780132551793

  • ISBN 10:

    0132551799

  • Edition: 1st
  • Format: Paperback
  • Copyright: 01/17/2012
  • Publisher: Prentice Hall
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Tuten/Solomon is the first social media marketing textbook that focuses on showing readers how social media fits into the marketer's toolbox.

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