9780324065541

Previous editions of Small Business Management have helped guide generations of users into the ranks of business owners and entrepreneurs. For more than three decades, it has been the most widely used book in its field! The authors' diverse academic backgrounds in management, marketing and finance bring a balanced approach to covering all aspects of starting and running new ventures. Previous users praise edition after edition for its wealth of resources, enjoyable presentation, and superior coverage.

Part 1 Entrepreneurship and Small Business

1

(26)

The Winning Hand of Entrepreneurship

2

(25)

Part 2 Entrepreneurial Strategy

27

(90)

Strategies That Capture Opportunities

28

(28)

E-Commerce Opportunities

56

(32)

Global Opportunities

88

(29)

Part 3 Pursuing New Venture Opportunities

117

(72)

Startups and Buyouts

118

(26)

Finding Opportunities

144

(22)

The Family Business

166

(23)

Part 4 The New Venture Business Plan

189

(178)

The Role of the Business Plan

190

(26)

Developing the Marketing Plan

216

(24)

Management Team, Organizational Forms, and Strategic Alliances

240

(30)

Selecting a Location and Planning the Facilities

270

(20)

Projecting Financial Requirements

290

(30)

Finding Sources of Financing

320

(26)

Exit Strategies

346

(21)

Part 5 Small Business Marketing

367

(78)

Customer Service. Product, and Distribution Strategies

368

(28)

Pricing and Credit Strategies

396

(26)

Promotional Strategies

422

(23)

Part 6 Small Business Management

445

(100)

Professional Management in the Growing Firm

446

(26)

Managing Human Resources

472

(22)

Quality Management and the Operations Process

494

(28)

Social and Ethical Issues

522

(23)

Part 7 Financial Management in the Entrepreneurial Firm

545

(83)

Evaluating financial Performance

546

(26)

Managing the Film's Assets

572

(36)

Risk and Insurance

608

(20)

Epilogue Visualizing the End: Building a Legacy

628

(9)

Cases

637

(72)

Appendix A: Sample Business Plan

709

(16)

Appendix B: Video Appendix

725

(39)

Glossary

764

(12)

Index

776

What is included with this book?

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Small Business Management An Entrepreneurial Emphasis

Small Business Management An Entrepreneurial Emphasis

032406554X

Summary

Table of Contents

Supplemental Materials