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Services Marketing: Integrating Customer Focus Across the Firm

by: ;
Book cover for Services Marketing: Integrating Customer Focus Across the Firm

Services Marketing: Integrating Customer Focus Across the Firm

by: ;
  • ISBN 13: 9780072312218
  • ISBN 10: 0072312211
  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 11/01/1999
  • Publisher: McGraw-Hill College
  • Newer Edition
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