Services Marketing: Integrating Customer Focus Across the Firm

  • ISBN 13:


  • ISBN 10:


  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 11/01/1999
  • Publisher: McGraw-Hill College
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

Extend Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Sorry, this item is currently unavailable.


Virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturers that formerly depended on their physical products now recognize that service provides one of their few sustainable competitive advantages. This book includes coverage of global services marketing and the impact of the world wide web.

Author Biography

Read more

Table of Contents

Read more

Write a Review