Selling Today Plus NEW MyMarketingLab with Pearson eText -- Access Card Package

by: Manning, Gerald L.; Ahearne, Michael L.; Reece, Barry L.

ISBN 13:
9780133250923
ISBN 10:
013325092X
Edition: 12th
Format: Package
Copyright: 08/09/2012
Publisher: Prentice Hall
Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Ex> Selling Today: Partnering to Create Valuehelps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of "learn by doing" materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares readers to succeed as members of a new generation of businesspeople.