9780132221771

Selling Today : Creating Customer Value and ACT! CRM Software Pkg

  • ISBN 13:

    9780132221771

  • ISBN 10:

    0132221772

  • Edition: 10th
  • Format: Hardcover
  • Copyright: 01/01/2010
  • Publisher: Prentice Hall
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

For the Introductory level course in personal selling, sales, and/or tele-course in selling. Selling Today is a best-selling sales textbook because it integrates the concept of customer value at every step of the selling process.The tenth edition builds on the delivery of customer value by offering time-proven fundamentals and practical practices needed to succeed in today's world of sales and marketing.

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