9780131852921

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site

  • ISBN 13:

    9780131852921

  • ISBN 10:

    0131852922

  • Edition: 1st
  • Format: Paperback
  • Copyright: 01/01/2006
  • Publisher: IBM Press
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Effective search engine optimization (SEO) and search engine marketing (SEM) is now crucial to the success of your business. But it's never been more challenging-especially if you're responsible for a large, complex site. Finally, there's a definitive source for reliable information for implementing an effective search engine optimization and marketing program for your business. In Search Engine Marketing, Inc., ibm.com's site architect and a world-leading enterprise SEO consultant present best practices, step-by-step techniques, and hard-won tips for driving maximum traffic at minimum cost.

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