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Retailing has become a high-tech, global industry. "Retailing Management "covers the latest developments in information technology for retailers. It also covers current trends and practices in international retailing. An interactive website offers additional resources for the reader.
Table of Contents
SECTION ONE The World of Retailing
Introduction to the World of Retailing
Electronic and Nonstore Retailing
The Retail Customer
Customer Buying Behavior
SECTION TWO Retailing Strategy
Retail Market Strategy
Organization Structure and Human Resource Management