Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)
Extend Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
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Restaurant owners will continue to turn to The Restaurant because it helps them gain the skills needed to master every challenge and succeed in this highly competitive and rewarding industry. Each chapter has been revised, updated, and enhanced with numerous industry examples, sidebars, charts, tables, photographs, and menus. Greater emphasis is placed on restaurant business plans, restaurant management, and restaurant operations. The themes of sustainability and sustainable restaurant management have been added throughout. New sections have also been included on purchasing meat, cocktails, and the early history of eating out. All of this information will help restaurant owners make the decisions necessary to build a thriving business.
Table of Contents
Chapter 1. Introduction 1
Chapter 2. Kinds and characteristics of restaurants and their owners 17
Chapter 3. Concept, location, and design 50
Chapter 4. Restaurant business and marketing plans 98
Chapter 5. Financing and leasing 124
Chapter 6. Legal and tax matters 161
Chapter 7. The menu 187
Chapter 8. Bar and beverages 216
Chapter 9. Food purchasing 241
Chapter 10. Planning and equipping the kitchen 261
Chapter 11. Restaurant operations and control 285
Chapter 12. Organization, recruiting, and staffing 309