Qualitative Communication Research Methods

ISBN 13:
9781412974738
ISBN 10:
1412974739
Edition: 3rd
Format: Paperback
Copyright: 10/08/2010
Publisher: SAGE Publications, Inc
Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This book is the only guide to using qualitative methods in communication research. It introduces students to every step of the research process, from developing research topics and questions, through to writing a final report.

The authors have concentrated on making the new edition accessible to undergraduate as well as graduate students; providing guidance on contemporary ethical, political, and practical issues; including a new chapter on analyzing material culture; and showing how new media are not only a topic for research but also the means of recording, analyzing, and representing data.

“The use of examples from media and communication exhibit a very wide reading of the discipline. The writers do a great job keeping up with current technologies that assist in qualitative inquiry!” (John R. Baldwin)

Introduction to Qualitative Communication Research
Introduction: Working With (and Studying) Cops
Four Paradigms and (Maybe) a Funeral: A Brief History of Qualitative Communication Research
Feeling Corporate, Going Global: Two Trends in Qualitative Communication Research
Looking Closer: The Conduct of Qualitative Research in Communication
Conclusion
Theoretical Traditions and Qualitative Communication Research
Qualitative Research and Communication Theory
The Phenomenological Tradition
The Sociocultural Tradition
The Critical Tradition
Conclusion
Design I: Planning Research Projects
Introduction
"My City, My Society, and My Life" - Renee's Story
Sources of Research Ideas
Moving Toward a Commitment
Evaluating the Scene
Conclusion
Design II: Implementing Research Projects
Introduction
Negotiating Access
Exploratory Methods
Sampling
Human Subject Protections
The Research Proposal
Conclusion
Exercises
Producing Data I: Participating, Observing, and Recording Social Action
Introduction: Fieldwork, Ethnography, and Participant-Observation
Successful Participant Observation
Adapting Roles
Tactical Observing
Writing Fieldnotes
New Media and Participant Observation
Conclusion
Exercises
Producing Data II: Qualitative Interviewing
Purposes of the Qualitative Interview
Types of Interviews in Communication Research
The Practices of Interviewing
Question Design and Use
Transcribing Interviews
Conclusion
Exercises
Producing Data III: Analyzing Material Culture and Documents
Introduction
Material Culture
Documents
Conclusion
Exercises
Sense Making: Qualitative Data Analysis and Interpretation
Introduction
Qualitative Data Analysis
Tools for Analysis
Interpretation
Evaluating Interpretations
Conclusion
Exercises
Writing, Authoring, and Publishing
Introduction: Going Public
The Crisis of Representation
After the Fall: Reading and Writing Qualitative Research
Institutional Contexts of Qualitative Writing
The Craft of Qualitative Writing: Three Types of Format and Their Related Strategies
Some Final Thoughts on Writing
Exercises
Epilogue
References
Name Index
Subject Index
Table of Contents provided by Ingram. All Rights Reserved.

Qualitative Communication Research Methods

9781412974738

1412974739

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