This book is the only guide to using qualitative methods in communication research. It introduces students to every step of the research process, from developing research topics and questions, through to writing a final report.

The authors have concentrated on making the new edition accessible to undergraduate as well as graduate students; providing guidance on contemporary ethical, political, and practical issues; including a new chapter on analyzing material culture; and showing how new media are not only a topic for research but also the means of recording, analyzing, and representing data.

“The use of examples from media and communication exhibit a very wide reading of the discipline. The writers do a great job keeping up with current technologies that assist in qualitative inquiry!” (John R. Baldwin)