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9780190925093

Public Relations

  • ISBN 13:

    9780190925093

  • ISBN 10:

    0190925094

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 01/06/2020
  • Publisher: Oxford University Press

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Engagement. Conversation. Influence. Transparency. Trust.

Public Relations, Second Edition, presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make this text the new standard for introductory public relations courses.

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