Public Relations
Public Relations
- ISBN 13:
9780190201470
- ISBN 10:
0190201479
- Edition: 1st
- Format: Paperback
- Copyright: 01/04/2017
- Publisher: Oxford University Press
- Newer Edition
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Summary
Distinctive Features
* Extended case studies in every chapter show students how to apply the chapter's core concepts
* Ethics--including coverage of the six provisions in the Public Relations Society of America Code of Ethics--are discussed in every chapter
* "In Case You Missed It" (ICYMI) boxes at the end of each chapter summarize practical tips, including important guidelines for social media use
* Learning outcomes are aligned with the Universal Accreditation Board's competencies to ensure that the text is professionally relevant
* Each chapter includes a "Voices from the Field" Q&A with a scholar, practitioner or social media influencer