User experience design is the discipline of creating a useful and usable Web site or application-one thatrs"s easily navigated and meets the needs of both the site owner and its users. But therers"s a lot more to successful UX design than knowing the latest Web technologies or design trends: It takes diplomacy, project management skills, and business savvy. Thatrs"s where this book comes in. Authors Russ Unger and Carolyn Chandler show you how to integrate UX principles into your project from start to finish. bull; Understand the various roles in UX design, identify stakeholders, and enlist their support bull; Obtain consensus from your team on project objectives bull; Define the scope of your project and avoid mission creep bull; Conduct user research and document your findings bull; Understand and communicate user behavior with personas bull; Design and prototype your application or site bull; Make your product findable with search engine optimization bull; Plan for development, product rollout, and ongoing quality assurance