IMPORTANT COVID-19 UPDATES
9780135766590

Principles of Marketing [RENTAL EDITION]

  • ISBN 13:

    9780135766590

  • ISBN 10:

    0135766591

  • Edition: 18th
  • Format: Hardcover
  • Copyright: 01/02/2020
  • Publisher: Pearson Rental Program

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

Extend Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Rental Options

List Price $99.98 Save

Free Shipping Free Shipping On Every Order
In Stock Usually Ships in 24 Hours.

Summary

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.


For principles of marketing courses that require a comprehensive text.

 

Learn how to create value through customer connections and engagement

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

 

Also available with MyLab Marketing

By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Author Biography

Read more

Table of Contents

Read more

Write a Review