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The Practitioner's Guide to Product Management

by: Unknown
9781455548569

The Practitioner's Guide to Product Management

by: Unknown
  • ISBN 13:

    9781455548569

  • ISBN 10:

    1455548561

  • Format: Hardcover
  • Copyright: 01/06/2015
  • Publisher: Grand Central Publishing
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Summary

This firsthand road map will tell you what it takes to create a product that meets a customer's needs -- and avoid the pitfalls of product failure.
Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune?

Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience.
The Practitioner's Guide to Product Management will help you create a lasting product and take you through the field of product management with candid stories and a litany of real-world experiences.

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