9780205698189

Persuasion, Social Influence, and Compliance Gaining

  • ISBN 13:

    9780205698189

  • ISBN 10:

    0205698182

  • Edition: 4th
  • Format: Paperback
  • Copyright: 02/23/2010
  • Publisher: Pearson
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Grounded in contemporary scholarship, Persuasion: Social Influence, and Compliance Gainingnot only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives.   This Fourth Edition guides students from understanding established theories and models of persuasion, to being able to develop and apply general conclusions about persuasion in real-world settings. The authors present a social-scientific perspective of persuasion that includes in a wide variety of contexts and connects with students by drawing on numerous real-life examples and applications of persuasion.

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