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PERSUASION: RECEPTION AND RESPONSIBILITY, Twelfth Edition, examines various aspects of popular culture?politics, mass media, advertising, and the Internet?as they exemplify critical theories of persuasion. Easy to understand and written in a conversational tone, the Twelfth Edition is filled with current, real-life examples of persuasion in action that help students apply what they've learned to everyday life. Author Charles U. Larson weaves together persuasion theory, research, and ethics to underscore the book's central purpose: to help students master the topics of the course, develop skills as critical consumers of all forms of persuasion, and understand their responsibilities as constant receivers of persuasive messages in today's 24/7 networked and media-saturated world.
Table of Contents
Persuasion in Today's Changing World
Perspectives on Ethics in Persuasion
Traditional and Humanistic Approaches to Persuasion
Social Scientific Approaches to Persuasion
The Making, Use, and Misuse of Symbols
Tools for Analyzing Language and Other Persuasive Symbols
Identifying Persuasive First Premises
Psychological or Process Premises: The Tools of Motivation and Emotion
Content or Logical Premises in Persuasion
Cultural Premises in Persuasion
Nonverbal Messages in Persuasion
Applications of Persuasive Premises
The Persuasive Campaign or Movement
Becoming a Persuader
Modern Media and Persuasion
The Use of Persuasive Premises in Advertising and IMC
Table of Contents provided by Publisher. All Rights Reserved.