Paul Smith has created one of the world's most successful fashion brands. In this richly illustrated bookwhich includes many photos taken by Paul Smith himselfexcerpts from interviews with the designer recount his history and explain how he approaches design. This talented creator finds inspiration everywhere: personal photographs, musicians, scrawled messages on Post-it notes, electronic gadgets, and more. From A for Architecture to Z for Zebra, this alphabetical manual not only highlights the eclectic sources of inspiration behind his unforgettable designs, but also the unique way in which Paul Smith sees the world, suggesting how he has continually been able to anticipate and reimagine trends in popular culture since opening his first small boutique in 1970.