9780078029103

New Venture Creation: Entrepreneurship for the 21st Century

  • ISBN 13:

    9780078029103

  • ISBN 10:

    0078029104

  • Edition: 9th
  • Format: Paperback
  • Copyright: 12/06/2011
  • Publisher: McGraw-Hill/Irwin
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

New Venture Creation: Entrepreneurship for the 21st Centuryis about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way through text, case studies, and hands-on exercises to help readers compress their learning curves, reduce their ultimate risk and pain, and allow them to gain more from their subsequent entrepreneurial experiences.

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