This insightful, first-of-its-kind book gives business and marketing professionals practical strategies for successfully navigating the unique new risks of social, mobile, and online media. Armed with this book, business decision-makers can implement secure and successful social and mobile marketing programs while maintaining strict legal and regulatory compliance in a fast-changing environment. Author and attorney Robert McHale has spent fifteen years at the forefront of information technology and intellectual property law. Now, he distills his knowledge into a 100% practical guide specifically for non-lawyers. Writing in plain English, McHale reviews today's US laws related to social media, and illuminates both the legal and business risks associated with it. Readers learn best practices for: * Avoiding high-profile human mishaps that can instantly damage reputation, brand equity, and goodwill, or create massive potential liability * Ensuring the security of sensitive company information, from customer data to business leads * Safely utilize online pre-employment screening * Monitor and regulate employee usage of social media * Understand the e-discovery implications of social media in lawsuits * Preventing unfair or deceptive endorsements and other issues in user-generated content * Avoiding unintentional employment and labor law violations * Managing the legal implications of "gamification" in online/mobile media * And much more...