9780077645557

MP Consumer Behavior with DDB Data Disk

  • ISBN 13:

    9780077645557

  • ISBN 10:

    0077645553

  • Edition: 12th
  • Format: Package w/Disk
  • Copyright: 02/24/2012
  • Publisher: McGraw-Hill Education

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

Extend Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Sorry, this item is currently unavailable.

Summary

Consumer Behavior: Building Marketing Strategyprovides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.

Table of Contents

Read more

Write a Review