9780135124581

Meetings, Expositions, Events & Conventions An Introduction to the Industry

  • ISBN 13:

    9780135124581

  • ISBN 10:

    0135124581

  • Edition: 3rd
  • Format: Hardcover
  • Copyright: 01/14/2011
  • Publisher: Pearson
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The Meetings, Expositions, Events, and Conventions industry continues to grow and garner increasing attention from the hospitality industry, communities, and college faculty. #xA0;With a broad view of the industry, MEETINGS, EXPOSITIONS, EVENTS & CONVENTIONS, 3/emoves beyond just one segment to include all aspects related to the MEEC industry. #xA0;Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. #xA0;(Using the Delphi method, even the text#x19;s topics were selected based on industry input.) Now in its third edition, this revision features over 30 new case studies, the latest statistics and a new chapter devoted to green meetings and social responsibility.

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