9780131125872

For courses in meeting, event, exposition and convention planning and management. The expansive growth of the meeting, exposition, event and convention (MEEC) industry within the hospitality industry, communities and college curricula, demands this current, comprehensive introduction to the various segments of the MEEC industry. This broad overview takes advantage of the expertise of many active industry experts. It is the most up-to-date text available and covers a wider range of MEEC topics than any other book on the market.

George G. Fenich is a Professor in the Lester E. Kabacoff School of Hotel, Restaurant, and Tourism Administration at the University of New Orleans.

Preface

xi

Acknowledgments

xiii

Introduction to the Meetings, Expositions, Events, and Conventions Industry

1

(31)

Introduction

6

(1)

What Is a Meeting?

7

(4)

Organizational Structure of MEEC

11

(3)

Background of Industry

14

(16)

Summary

30

(2)

Planning, Organizing, Directing, and Control in MEEC

32

(43)

Planning

33

(3)

Needs Analysis

36

(1)

Developing Smart Objectives

37

(2)

Site Selection

39

(4)

Request for Proposal

43

(4)

Budgetary Concerns

47

(3)

Cost Control

50

(2)

Organizing and Directing

52

(5)

Housing

57

(3)

Meeting & Event Specification Guide

60

(4)

Pre- and Post-Con Meetings

64

(2)

Control in MEEC

66

(5)

Summary

71

(4)

Meeting, Exhibition, Event, and Convention Sponsors

75

(27)

Purpose of the Chapter

76

(1)

Who Holds the Gatherings

77

(22)

Summary

99

(3)

Meeting and Convention Venues

102

(42)

Introduction

103

(2)

Hotels

105

(7)

Convention Centers

112

(5)

Conference Centers

117

(2)

Retreat Facilities

119

(1)

Cruise Ships

120

(2)

Specific Use Facilities

122

(4)

Colleges and Universities

126

(3)

Unusual Venues

129

(7)

Common Issues

136

(5)

Summary

141

(3)

Exhibitions

144

(33)

Introduction

147

(1)

History

147

(1)

Definitions

148

(2)

Organization of the Exhibition

150

(3)

Exhibition Services Contractors

153

(2)

Exhibition Planning

155

(2)

Technology

157

(1)

Housing and Transportation

158

(2)

Risk Management and Crisis Management

160

(1)

From the Exhibitors' Perspective

161

(2)

Exhibit Design Principles

163

(5)

Planning for Success

168

(3)

Working with Exhibition Management and Service Contractors

171

(2)

Summary

173

(4)

Special Events Management

177

(27)

A Working Definition of a Special Event

178

(3)

Planning Tools for a Special Event

181

(10)

Understanding the Target Market for Your Special Event

191

(2)

Preparing for the Special Event

193

(1)

The Special Event Budget

194

(3)

Breakdown of the Special Event

197

(4)

Summary

201

(3)

Food and Beverage

204

(30)

Introduction

205

(1)

Catered Events

206

(5)

Style of Service

211

(3)

Menus

214

(1)

Food Consumption Patterns

215

(2)

Food and Beverage Attrition

217

(1)

Amenities or Gifts

218

(1)

Beverage Events

218

(5)

Hospitality Suites

223

(2)

Rooms

225

(6)

Summary

231

(3)

Destination Management Companies

234

(43)

Introduction

235

(1)

Services Offered by DMCs

236

(3)

DMC Clients and Customers

239

(2)

Structure of a DMC

241

(3)

DMC Resources

244

(2)

The Destination Management Business Process

246

(28)

Summary

274

(3)

Service Contractors

277

(28)

Introduction

278

(1)

Definition of the Service Contractor

279

(7)

Service Contractors Are Evolving

286

(4)

Organization of a Services Contracting Company

290

(5)

Specialty Service Contractors

295

(2)

Exhibitor-Appointed Contractors

297

(1)

Relationship Between Contractors and Show Organizers

297

(2)

Associations in the Service Contractor Industry

299

(1)

Exhibition Contractors Association

299

(2)

So How Does It All Work?

301

(2)

Summary

303

(2)

Program Planning

305

(33)

Introduction

306

(2)

Setting Objectives

308

(1)

Association versus Corporate Meetings

309

(1)

Corporate Program Planning

310

(2)

Association Program Planning

312

(1)

Importance of Education

313

(1)

Professional Certifications

314

(1)

Program Development

315

(20)

Summary

335

(3)

Convention and Visitor Bureaus

338

(25)

The Role and Function of Convention and Visitor Bureaus

340

(3)

How CVBs Are Organized and Funded

343

(3)

What a CVB Can Do for Meeting Professionals

346

(2)

Why Use a CVB?

348

(4)

CVB Services for Meeting Professionals

352

(2)

IACVB's Services to Member Bureaus and Meeting Professionals

354

(7)

Summary

361

(2)

Legal Issues in the MEEC Industry

363

(40)

Introduction

364

(1)

Negotiation

365

(6)

Contracts

371

(13)

Risk

384

(3)

Americans with Disabilities Act

387

(4)

Intellectual Property

391

(2)

Labor Issues

393

(5)

Ethics in MEEC

398

(2)

Summary

400

(3)

Directing the Future of Convention and Meeting Technology

403

(35)

Introduction

404

(1)

The Impact of the Internet

405

(1)

Site Selection via the Web

405

(3)

Online Registration

408

(3)

E-Marketing

411

(1)

House Bookings via the Internet

412

(1)

Business Intelligent Software

412

(4)

Evolution of Convention Center Technology

416

(2)

Twenty-First Century Convention Centers

418

(4)

Connectivity Options

422

(1)

Virtual Trade Shows

423

(2)

Videoconferencing

425

(2)

A New Convention Center

427

(3)

Summary

430

(8)

International Issues in MEEC

438

(29)

Introduction

439

(1)

How MEEC Varies Around the Globe

440

(10)

Ownership, Sponsorship, and Management Models

450

(1)

World Trade Centers Association

451

(1)

International MEEC Considerations

451

(10)

Trade Fair Certification

461

(1)

Summary

462

(5)

Putting It All Together

467

(32)

Introduction

468

(1)

The Association

469

(8)

Request for Proposal

477

(1)

First Site Inspection

478

(3)

Second Site Inspection

481

(2)

Marketing Committee

483

(2)

Creating the Program

485

(1)

Partnership

486

(3)

One-Year to Six-Month Countdown

489

(1)

Six Months to Day of the Meeting

490

(6)

Summary

496

(3)

Appendix A

499

(16)

Index

515

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

The Meetings, Expositions, Events, and Conventions (MEEC, pronounced like geese) industry continues to grow and garner increasing attention from the hospitality industry, communities, and college faculty. This book is meant to provide a broad overview of this industry and is thus an introduction. It is not meant to provide a hands-on or step-by-step method for handling gatherings in this industry. This book is being produced at this time for a number of reasons. One is the continued growth of this industry. In spite of the economic downturn of late, and the events following the 9/11 disaster, the MEEC segment of the hospitality industry remains resilient. Communities continue to build or expand MEEC venues unabated. The private sector has become a player in convention center construction and operation. People still find a need for face-to-face meetings. The MEEC industry appears to be on a growth curve and of interest to many people, not unlike the casino industry was in the early 1990s. Also, college faculty have indicated a need, and pent-up demand, for a book such as this. The author/editor has been teaching an introductory MEEC course for many years and has found himself having to continually supplement the existing books to make them (1) current and (2) more complete in addressing the various segments of the MEEC industry. Therefore, he began to contemplate the development of a book on the subject. Then, at a meeting of the Convention Special Interest Group at the Council on Hotel, Restaurant and Institutional Education (CHRIE) Convention in 2001, the need for a new text was discussed. The members of this group all noted the need, and the author/editor volunteered to spearhead an effort to put together a new book using faculty and industry experts to write chapters. This book is a culmination of that effort. The result is a text where some of the best and most notable people in the MEEC industry have made a contribution. As you will see, there is a fairly even balance of educators and practitioners among the chapter contributors. The approach to deciding on topics was unusual. Rather than have a list of topics or chapters based on people's willingness to contribute, a more scientific method was used. The author/editor reviewed all existing books, both theoretical and practical, to ascertain which topics to cover: Topics that appeared in more than one text were compiled into a list. Then, a number of meetings were held with educators, and the relative importance of topics was discussed. This led to the development of a comprehensive list of topics. The list was sent to educators and practitioners, who were asked to rank the importance of each topic as either critically important, important, or not important. Results were used to pare down the list, and this iterative voting procedure (Delphi technique) was used to reach the decision as to the topics to include in the book. Meetings, Expositions, Events, and Conventionsshould be of interest to practitioners, educators, students, and the general public. It is the most upto-date book on the MEEC industry and will provide users with an overview of the industry. It is also comprehensive and covers a wider range of MEEC topics than any other book available. It can easily serve as the basis for an introductory college course on the subject or for orientation sessions for new employees in the industry. It should meet the needs of anyone interested in knowing more about the MEEC industry. George G. Fenich, Ph.D.

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Meetings, Expositions, Events and Conventions : An Introduction to the Industry

Meetings, Expositions, Events and Conventions : An Introduction to the Industry

0131125877

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