9780205185467

Media of Mass Communication, Study Edition Plus MyCommunicationLab with eText -- Access Card Package

  • ISBN 13:

    9780205185467

  • ISBN 10:

    0205185460

  • Edition: 10th
  • Format: Package
  • Copyright: 06/28/2011
  • Publisher: Pearson

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Updated in a new 10thedition, Media of Mass Communicationbalances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package. It helps students see why the media are in such a tumultuous transition and provides tools for understanding the reshaping of the entire media industry . This Study Edition offers perforated chapter quizzes, chapter practice tests, and separate media literacy exercises at the end of the textbook that can be used as a study tool for students or as assigned homework.

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