9780312590857

Media Essentials : A Brief Introduction

  • ISBN 13:

    9780312590857

  • ISBN 10:

    0312590857

  • Format: Paperback
  • Copyright: 07/23/2010
  • Publisher: Bedford/St. Martin's

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Media Essentialsis a new kind of introductory text. It's built to help students focus on the fundamentals, so that no matter how the media evolves, students can understand what's really going on. Brought to you by best-selling authors Richard Campbell, Christopher R. Martin, and Bettina Fabos, the book distills the essential information on media industries and major concepts, incorporates the authors' accessible critical approach, and gives students all the study tools they need to succeed in the course and to be savvy consumers. And all of this in a brief, attractive format -- for a very attractive price.

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