9781319058517

Media & Culture An Introduction to Mass Communication

  • ISBN 13:

    9781319058517

  • ISBN 10:

    1319058515

  • Edition: 11th
  • Format: Paperback
  • Copyright: 01/05/2017
  • Publisher: Bedford/St. Martin's

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

While we all use digital technology daily, many of us don't realize how text, audio, and visual media converge together to enhance our everyday experiences. The new edition of Media & Culture: Mass Communication in a Digital Age enriches students' understanding of these experiences – a skill that has become more important than ever. Media & Culture starts with the digital world students know and then goes further, focusing on what these constant changes mean to them. Through new infographics, cross-reference pages, and a digital jobs feature, the book explains and illustrates how the media industries connect, interlock, and converge, Media & Culture brings together industry expertise, media history, and current trends for an engaging, exhilarating look at the media right now.

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