Media and Culture with 2013 Update An Introduction to Mass Communication
Media and Culture with 2013 Update An Introduction to Mass Communication
- ISBN 13:
9781457604911
- ISBN 10:
1457604914
- Edition: 8th
- Format: Paperback
- Copyright: 02/20/2012
- Publisher: Bedford/St. Martin's
- Newer Edition
Rent
Sorry, this item is currently unavailable.
Free Shipping On Every Order
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Extend or Purchase Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
Today's media landscape is changing faster than ever, and students are experiencing these developments firsthand. Media & Culturepulls back the curtain on the media and shows students what all these new trends and developments reallymean giving students the deeper insight and context they need to become informed media critics. The 2013 Updatealso includes the must-cover events and trends students need to know to become informed media consumers and critics from social media's influence on political events like the Occupy Wall Street movement and the Arab Spring revolutions and what the News Corp. phone-hacking scandal means for journalism to the continued growth of television streaming and apps and the advent of tablet-only newspapers.
Table of Contents
Read morePART 1: MASS MEDIA AND THE CULTURAL LANDSCAPE Chapter 1: Mass Communication: A Critical Approach CULTURE AND THE EVOLUTION OF MASS COMMUNICATION Oral and Written Eras in Communication The Print Revolution The Electronic and Digital Eras The Electronic Age The Digital Age Media Convergence in the Digital Era The Dual Roles of Media Convergence Media Businesses in a Converged World MASS MEDIA AND THE PROCESS OF COMMUNICATION The Evolution of a New Mass Medium The Linear Model of Mass Communication A Cultural Model for Understanding Mass Communication Stories: The Foundation of Media The Power of Media in Everyday Life SURVEYING THE CULTURAL LANDSCAPE Culture as a Skyscraper An Inability to Appreciate Fine Art Exploiting High Culture A Throw-Away Ethic A Diminished Audience for High Culture Corrupting Political Discourse and Blocking Social Change Culture as a Matrix The Comfort of Familiar Stories Innovation and the Attraction of "What's New" A Wide Range of Messages Challenging the Nostalgia for a Better Past Cultural Values of the Modern Period Working Efficiently Celebrating the Individual Believing in a Rational Order Rejecting Tradition/Embracing Progress Shifting Values in Postmodern Culture Celebrating Populism Recycling Culture Questioning Science and Revering Nostalgia Acknowledging Paradox CRITIQUING MEDIA AND CULTURE Media Literacy and the Critical Process Benefits of a Critical Perspective Chapter 2: The Internet, Digital Media, and Media Convergence THE EVOLUTION OF THE INTERNET The Birth of the Internet The Net Widens Web 1.0: The World Begins to Browse The Commercial Structure of the Web Internet Service Providers Web Browsing E-mail Directories and Search Engines Web 2.0 Social Media Instant Messaging and Texting Blogs Wiki Web Sites THE INTERNET TODAY: FROM MEDIA CONVERGENCE TO WEB 3.0 Media Convergence Media Converges on our PCs Smartphones and Touchscreen Technology Web 3.0 The Next Era: Faster and Wider Access VIDEO GAMES AND INTERACTIVE ENVIRONMENTS Online Gaming MMORPGs and Virtual Worlds Consoles, Handheld Devices and Convergence The Economics and Effects of Gaming The Future of Gaming Technology THE ECONOMICS AND ISSUES OF THE INTERNET Ownership: Dividing up the Web Google Microsoft Yahoo! Facebook Targeted Advertising and Data Mining Security: The Challenge to Keep Personal Information Private Government Surveillance Online Fraud Appropriateness: What Should Be Online? Access: The Fight to Prevent a Digital Divide Alternative Voices Open-Source Software Digital Archiving THE INTERNET AND DEMOCRACY PART 2: SOUND AND IMAGES Chapter 3: Sound Recording and Popular Music THE DEVELOPMENT OF SOUND RECORDING From Cylinders to Disks: Sound Recording Becomes a Mass Medium Sound Recording and Popular Music From Phonographs to CDs: Analog Goes Digital Convergence: Sound Recording in the Internet Age MP3s and File Sharing The Future: Music in the Stream, Music in the Cloud The Rocky Relationship between Records and Radio U.S. POPULAR MUSIC AND THE FORMATION OF ROCK The Rise of Pop Music Rock and Roll Is Here to Stay Blues and R&B: The Foundation of Rock and Roll Youth Culture Cements Rock and RollÕs Place Racial Integration Expands Rock and Roll Rock Muddies the Waters High and Low Culture Masculinity and Femininity The Country and the City The North and the South The Sacred and the Secular Battles in Rock and Roll White Cover Music Undermines Black Artists Payola Scandals Tarnish Rock and Roll Fears of Corruption Lead to Censorship A CHANGING INDUSTRY: REFORMATIONS IN POPULAR MUSIC The British Are Coming! Motor City Music: Detroit Gives America Soul Folk and Psychedelic Music Reflect the Times Folk Inspires Protest Rock Turns Psychedelic Punk, Grunge, and Alternative Respond to Mainstream Rock Punk Revives RockÕs Rebelliousness Grunge and Alternative Reinterpret Rock Hip-Hop Redraws Musical Lines The Reemergence of Pop THE BUSINESS OF SOUND RECORDING Music Labels Influence the Industry Fewer Major Labels Control More Music The Indies Spot the Trends Making, Selling, and Profiting from Music Making the Music Selling the Music Dividing the Profits Alternative Voices Independent Record Labels The Internet and Promoting Music SOUND RECORDING, FREE EXPRESSION, AND DEMOCRACY Chapter 4: Popular Radio and the Origins of Broadcasting EARLY TECHNOLOGY AND THE DEVELOPMENT OF RADIO Maxwell and Hertz Discover Radio Waves Marconi and the Inventors of Wireless Telegraphy Wireless Telephony: De Forest and Fessenden Regulating a New Medium Radio Waves as a Natural Resource The Impact of World War I The Formation of RCA THE EVOLUTION OF RADIO The RCA Partnership Unravels Sarnoff and NBC: Building the "Blue" and "Red" Networks Government Scrutiny Ends RCA-NBC Monopoly CBS and Paley: Challenging NBC Bringing Order to Chaos with the Radio Act of 1927 The Golden Age of Radio Early Radio Programming Radio Programming as a Cultural Mirror The Authority of Radio RADIO REINVENTS ITSELF Transistors Make Radio Portable The FM Revolution and Edwin Armstrong The Rise of Format and Top 40 Radio Resisting the Top 40 THE SOUNDS OF COMMERCIAL RADIO Format Specialization News, Talk, and Information Radio Music Formats Nonprofit Radio and NPR The Early Years of Nonprofit Radio Creation of the First Noncommercial Networks New Radio Technologies Offer More Stations Satellite Radio HD Radio Radio and Convergence Internet Radio Podcasting and Portable Listening THE ECONOMICS OF BROADCAST RADIO Local and National Advertising Manipulating Playlists with Payola Radio Ownership: From Diversity to Consolidation Alternative Voices RADIO AND THE DEMOCRACY OF THE AIRWAVES Chapter 5: Television & Cable: The Power of Visual Culture THE ORIGINS AND DEVELOPMENT OF TELEVISION Early Innovations in TV Technology Electronic Technology: Zworykin and Farnsworth Setting Technical Standards Assigning Frequencies and Freezing TV Licenses The Introduction of Color TelevisionControlling Content — TV Grows Up Program Format Changes Inhibit Sponsorship The Rise and Fall of Quiz-Shows The Quiz-Show Scandal Hurts the Promise of TV THE DEVELOPMENT OF CABLE CATV—Community Antenna Television The Wires and Satellites behind Cable Television Cable Threatens Broadcasting Cable Services Basic Cable Services Premium Cable Services DBS: Cable without Wires MAJOR PROGRAMMING TRENDSTV Entertainment: Our Comic Culture Sketch Comedy Situation Comedy Domestic ComedyTV Entertainment: Our Dramatic Culture Anthology Drama Episodic SeriesTV Information: Our Daily News Culture NBC News CBS News ABC NewsCable News Changes the Game Reality TV and Other Enduring Trends Public Television Struggles to Find its Place REGULATORY CHALLENGES TO TELEVISION AND CABLE Government Regulations Temporarily Restrict Network ControlBalancing Cable’s Growth against Broadcasters’ Interests Must-Carry Rules Access-Channel Mandates Cable’s Role: Electronic Publisher or Common Carrier? Franchising Frenzy The Telecommunications Act of 1996 TECHNOLOGY AND THIRD SCREENS CHANGE VIEWING HABITS Home VideoConvergence: TV and the Internet—the Third Screen Fourth Screens? Smart Phones and Mobile Video THE ECONOMICS AND OWNERSHIP OF TELEVISION AND CABLEProductionDistributionSyndication Keeps Shows Going and Going . . . Types of Syndication Barter vs. Cash DealsMeasuring Television Viewing Calculating Ratings and Shares Impact of Ratings and Shares on Programming Assessing Today's MarketsThe Major Programming Corporations The Major Broadcast Networks Major Cable and DBS Companies The Effects of Consolidation Alternative Voices TELEVISION, CABLE, AND DEMOCRACY Chapter 6: Movies and the Impact of Images EARLY TECHNOLOGY AND THE EVOLUTION OF MOVIES The Development of Film Muybridge and Goodwin Make Pictures Move Edison and the Lumires Create Motion Pictures The Introduction of Narrative The Arrival of Nickelodeons THE RISE OF THE HOLLYWOOD STUDIO SYSTEM Production Distribution Exhibition THE STUDIO SYSTEM’S GOLDEN AGE Hollywood Narrative and the Silent Era The Introduction of Sound The Development of the Hollywood Style Hollywood Narratives Hollywood Genres Hollywood "Authors"Outside the Hollywood System Global Cinema The Documentary Tradition The Rise of Independent Films THE TRANSFORMATION OF THE STUDIO SYSTEM The Hollywood Ten The Paramount Decision Moving to the Suburbs Television Changes Hollywood Hollywood Adapts to Home Entertainment THE ECONOMICS OF THE MOVIE BUSINESS Production, Distribution, and Exhibition Today Making Money on Movies Today Theater Chains Consolidate Exhibition The Major Studio Players Convergence: Movies Adjust to the Internet Age Alternative Voices POPULAR MOVIES AND DEMOCRACY PART 3: WORDS ANF PICTURES Chapter 7: Newspapers: The Rise and Decline of Modern Journalism THE EVOLUTION OF AMERICAN NEWSPAPERS Colonial Newspapers and the Partisan Press The Penny Press Era: Newspapers Become Mass Media Day and the New York Sun Bennett and the New York Morning Herald Changing Economics and the Founding of the Associated Press The Age of Yellow Journalism: Sensationalism and Investigation Pulitzer and the New York World Hearst and the New York Journal COMPETING MODELS OF MODERN PRINT JOURNALISM "Objectivity" in Modern Journalism Ochs and the New York Times "Just the Facts, Please"Interpretive Journalism The Promise of Interpretive Journalism Broadcast News Embraces Interpretive Journalism Literary Forms of Journalism Journalism as an Art Form The Attack on Journalistic Objectivity Contemporary Journalism in the TV and Internet Age USA Today Colors the Print Landscape Online Journalism Redefines News THE BUSINESS AND OWNERSHIP OF NEWSPAPERS Consensus vs. Conflict: Newspapers Play Different Roles Newspapers Target Specific Readers African American Newspapers Spanish-Language Newspapers Asian American Newspapers Native American Newspapers The Underground Press Newspaper Operations News and Editorial Responsibilities Wire Services and Feature Syndication Newspaper Ownership: Chains Lose Their Grip Joint Operating Agreements Combat Declining Competition CHALLENGES FACING NEWSPAPERS TODAY Readership Declines in the United States Going Local: How Small and Campus Papers Retain Readers Convergence: Newspapers Struggle in the Move to Digital Blogs Challenge Newspapers' Authority Online New Models for Journalism Alternative Voices NEWSPAPERS AND DEMOCRACY Chapter 8: Magazines in the Age of Specialization THE EARLY HISTORY OF MAGAZINES The First Magazines Magazines in Colonial America U.S. Magazines in the Nineteenth Century National, Women’s and Illustrated Magazines THE DEVELOPMENT OF MODERN AMERICAN MAGAZINES Social Reform and Muckrakers The Rise of General-Interest Magazines Saturday Evening Post Reader’s Digest Time Life The Fall of General-Interest Magazines TV Guide Is Born Saturday Evening Post, Life and Look Expire People Puts Life Back into Magazines Convergence: Magazines Confront the Digital Age Magazines Move Online Paperless: Magazines Embrace Digital Content THE DOMINATION OF SPECIALIZATION Men’s and Women’s Magazines Sports, Entertainment, and Leisure Magazines Magazines for the Ages Elite Magazines Minority Targeted Magazines Supermarket Tabloids THE ORGANIZATION AND ECONOMICS OF MAGAZINES Magazine Departments and Duties Editorial and Production Advertising and Sales Circulation and Distribution Major Magazine Chains Alternative Voices MAGAZINES IN A DEMOCRATIC SOCIETY Chapter 9: Books and the Power of Print THE HISTORY OF BOOKS FROM PAPYRUS TO PAPERBACKS The Development of Manuscript Culture The Innovations of Block-Printing and Movable Type The Gutenberg Revolution: The Invention of the Printing Press The Birth of Publishing in the United States MODERN PUBLISHING AND THE BOOK INDUSTRY The Formation of Publishing Houses Types of Books Trade Books Professional Books Textbooks Mass Market Paperbacks Religious Books Reference Books University Press Books TRENDS AND ISSUES IN BOOK PUBLISHING Influences of Television and Film Audio Books Convergence: Books in the Digital Age Print Books Move Online The Future of E-books Preserving and Digitizing Books Censorship and Banned Books THE ORGANIZATION AND OWNERSHIP OF THE BOOK INDUSTRY Ownership Patterns The Structure of Book Publishing Selling Books, Stores, Clubs, and Mail Order Bookstores Online Bookstores Book Clubs and Mail Order Alternative Voices BOOKS AND THE FUTURE OF DEMOCRACY PART 4: THE BUSINESS OF MASS MEDIA Chapter 10: Advertising and Commercial Culture EARLY DEVELOPMENTS IN AMERICAN ADVERTISING The First Advertising Agencies Advertising in the 1800s Trademarks and Packaging Patent Medicines and Department Stores Advertising’s Impact on Newspapers Promoting Social Change and Dictating Values Appealing to Female Consumers Dealing with Criticism Early Ad Regulation THE SHAPE OF U.S. ADVERTISING TODAY The Influence of Visual Design Types of Advertising Agencies Mega-Agencies Boutique Agencies The Structure of Ad Agencies Account Planning, Market Research, and VALS Creative Development Media Coordination: Planning and Placing Advertising Account and Client Management Trends in Online Advertising Online Advertising Challenges Traditional Media Online Marketers Target Individuals Advertising Invades Social Media PERSUASIVE TECHNIQUES IN CONTEMPORARY ADVERTISING Conventional Persuasive Strategies The Association Principle Disassociation as an Advertising Strategy Advertising as Myth Product Placement COMMERCIAL SPEECH AND REGULATING ADVERTISING Critical Issues in Advertising Children and Advertising Advertising in Schools Health and Advertising Watching Over Advertising Excessive Commercialism The FTC Takes on Puffery and Deception Alternative Voices ADVERTISING, POLITICS, AND DEMOCRACY Advertising’s Role in Politics The Future of Advertising Chapter 11: Public Relations and Framing Message EARLY DEVELOPMENTS IN PUBLIC RELATIONS P.T. Barnum and Buffalo Bill Big Business and Press Agents The Birth of Modern Public Relations Ivy Ledbetter Lee Edward Bernays THE PRACTICE OF PUBLIC RELATIONS Approaches to Organized Public Relations Performing Public Relations Research: Formulating the Message Conveying the Message Media Relations Special Events and Pseudo-Events Community and Consumer Relations Government Relations and Lobbying Public Relations Adapts to the Internet Age Public Relations during a Crisis TENSIONS BETWEEN PUBLIC RELATIONS AND THE PRESS Elements of Professional Friction Undermining Facts and Blocking Access Promoting Publicity and Business as News Shaping the Image of Public Relations Alternative Voices PUBLIC RELATIONS AND DEMOCRACY Chapter 12: Media Economics and the Global Marketplace ANALYZING THE MEDIA ECONOMYThe Structure of the Media Industry The Performance of Media Organizations Collecting Revenue Commercial Strategies and Social Expectations The Internet Changes the Game THE TRANSITION TO AN INFORMATION ECONOMYDeregulation Trumps Regulation The Escalation of Deregulation Deregulations Continues Today Media Powerhouses: Consolidation, Partnerships, and Mergers Business Tendencies in Media Industries Flexible Markets and the Decline of Labor Unions Downsizing and the Wage Gap Economics, Hegemony, and Storytelling Specialization and Global Markets The Rise of Specialization and Synergy Minority and Female Media Ownership: Why Does it Matter? [Case Study]Disney: A Postmodern Media Conglomerate The Early Years The Company Diversifies Global Expansion Corporate Shake-Ups and Disney Today Global Audiences Expand Media Markets SOCIAL ISSUES IN MEDIA ECONOMICS Cultural Imperialism and Movies [Media Literacy Box] From fifty to a Few: The Most Dominant Media Corporations [Case Study]The Limits of Antitrust Laws Diversification Local Monopolies The Fallout from a Free Market Equating Free Markets with Democracy Consumer Choice versus Consumer Control Cultural Imperialism THE MEDIA MARKETPLACE AND DEMOCRACYThe Effects of Media Consolidation on Democracy The Media Reform Movement PART 5: DEMOCRATIC EXPRESSION AND THE MASS MEDIA Chapter 13: The Culture of Journalism: Values, Ethics, and Democracy MODERN JOURNALISM IN THE INFORMATION AGE What Is News? Characteristics of News Values in American Journalism Neutrality Boosts CredibilityÉand Sales Other Cultural Values in Journalism Facts, Values, and Bias ETHICS AND THE NEWS MEDIA Ethical Predicaments Deploying Deception Invading Privacy Conflict of Interest Resolving Ethical Problems Aristotle, Kent, Bentham, and Mill Developing Ethical Policy REPORTING RITUALS AND THE LEGACY OF PRINT JOURNALISM Focusing on the Present Getting a Good Story Getting a Story First Relying on Experts Balancing Story Conflict Acting as Adversaries JOURNALISM IN THE AGE OF TV AND THE INTERNET Differences between Print and TV News Sound Bitten Pretty-Face and Happy-Talk Culture Pundits, "Talking Heads," and Politics Convergence Enhances and Changes Journalism The Power of Visual Language ALTERNATIVE MODELS: PUBLIC JOURNALISM AND "FAKE" NEWS The Public Journalism Movement An Early Public Journalism Project Criticizing Public Journalism "Fake" News and Satiric Journalism DEMOCRACY AND REIMAGINING JOURNALISM’S ROLE Social ResponsibilityDeliberative Democracy Chapter 14: Media Effects and Cultural Approaches to Research EARLY MEDIA RESEARCH METHODS Propaganda Analysis Public Opinion Research Social Psychology Studies Marketing Research RESEARCH ON MEDIA EFFECTS Early Theories of Media Effects The Hypodermic-Needle Model The Minimal-Effects Model The Uses and Gratifications Model Conducting Media Effects Research Experiments Survey Research Content Analysis Contemporary Media Effects Theories Social Learning Theory Agenda-Setting The Cultivation Effect Spiral of Silence Evaluating Research on Media Effects CULTURAL APPROACHES TO MEDIA RESEARCH Early Developments in Cultural Studies Research Conducting Cultural Studies Research Textual Analysis Audience Studies Political Economy Studies Cultural Studies’ Theoretical Perspectives The Public Sphere Communication as Culture Evaluating Cultural Studies Research MEDIA RESEARCH AND DEMOCRACY Chapter 15: Legal Controls and Freedom of Expression THE ORIGINS OF FREE EXPRESSION AND A FREE PRESS Models of Expression The First Amendment of the U.S. Constitution Censorship as Prior Restraint The Pentagon Papers Case The Progressive Magazine Case Unprotected Forms of Expression Seditious Expression Copyright Infringement Libel Defenses against Libel Charges Obscenity The Right to Privacy The First Amendment versus Sixth Amendment Gag Orders and Shield Laws Cameras in the Courtroom FILM AND THE FIRST AMENDMENT Social and Political Pressures on the Movies Self-Regulation in the Movie Industry The Motion Picture Production Code The Miracle Case The MPAA Ratings System EXPRESSION IN THE MEDIA: PRINT, BROADCAST, AND ONLINE The FCC Regulates Broadcasting Dirty Words, Indecent Speech, and Hefty Fines Political Broadcasts and Equal Opportunity The Demise of the Fairness Doctrine Communication Policy and the Internet THE FIRST AMENDMENT AND DEMOCRACY Extended Case Study: How the News Media Covered the News Corp. Scandal STEP 1: DESCRIPTION STEP 2: ANALYSIS STEP 3: INTERPRETATION STEP 4: EVALUATION STEP 5: ENGAGEMENT
Supplemental Materials
Read moreWhat is included with this book?
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
Write a Review
Currently unavailable