9780230341807

Masters of Disaster The Ten Commandments of Damage Control

  • ISBN 13:

    9780230341807

  • ISBN 10:

    0230341802

  • Format: Hardcover
  • Copyright: 12/11/2012
  • Publisher: St. Martin's Press

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Whether you're a politician in the spotlight, a multinational corporation, or just the guy in the corner cubicle who has inadvertently pushed "reply all," a crisis is often a make-or-break moment and must be addressed carefully and immediately, since virtually everything is at stake. More and more high-profile executives, companies, and publicists are looking for the magic formula that will not only protect them from disaster but deliver them when the worst strikes. Based on work they have done for scandal-dogged clients like Bill Clinton, Goldman Sachs, and Lance Armstrong, Chris Lehane and Mark Fabiani show how to get the media on your side, meet your detractors head-on, and emerge from a setback looking better than ever. Full of both lively anecdotes and hard-knuckled straight talk, this is a must-read for executives, politicians, and anyone else who needs to think fast under the microscope.

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