9780132280358

Marketing Research with SPSS 13.0 Student Version for Windows

  • ISBN 13:

    9780132280358

  • ISBN 10:

    0132280353

  • Edition: 5th
  • Format: Nonspecific Binding
  • Copyright: 01/01/2006
  • Publisher: PEARSON
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Marketing Researchis the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner. This book addresses and provides information on the new industry certification program. Each copy of the fifth edition includes a SPSS 13.0 CD and annotated screen captures are thoroughly integrated within the text.

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