Marketing Research : Online Research Applications
Marketing Research : Online Research Applications
- ISBN 13:
9780130351357
- ISBN 10:
0130351350
- Edition: 4th
- Format: Hardcover
- Copyright: 12/01/2002
- Publisher: Prentice Hall
- Newer Edition
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Summary
Now ranked the #1 selling Marketing Research book at the undergraduate level. Every copy includes SPSS Student Edition 11.0 on CD-ROM. An ISBN for Book without SPSS is available upon request. NEW - nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. the authors also recruited a Blue Ribbon Panel of marketing research professionals. the Panel explores today's increasingly digital research environment from a practitioner's point of view.