9780133074673

Marketing Research

  • ISBN 13:

    9780133074673

  • ISBN 10:

    0133074676

  • Edition: 7th
  • Format: Hardcover
  • Copyright: 12/28/2012
  • Publisher: Pearson
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. Marketing Researchgives readers a "nuts and bolts" understanding of marketing research and provides them with extensive information on how to use it. This text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.

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