9780131477322

Marketing Research

  • ISBN 13:

    9780131477322

  • ISBN 10:

    0131477323

  • Edition: 5th
  • Format: Hardcover
  • Copyright: 01/01/2006
  • Publisher: Prentice Hall
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

For the undergraduate Marketing Research course. Marketing Research is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner.

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