9781118156636

Marketing Research 11E

  • ISBN 13:

    9781118156636

  • ISBN 10:

    1118156633

  • Edition: 11th
  • Format: Hardcover
  • Copyright: 10/09/2012
  • Publisher: John Wiley & Sons Inc

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

Extend Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Rental Options

List Price $278.66 Save

Free Shipping Free Shipping On Every Order

Summary

This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.

Table of Contents

Read more

Write a Review