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Marketing Research 11E
- ISBN 13:
9781118156636
- ISBN 10:
1118156633
- Edition: 11th
- Format: Hardcover
- Copyright: 10/09/2012
- Publisher: John Wiley & Sons Inc
- Newer Edition
Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)
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Summary
This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.
