9780324305722

Why get only one expert's opinion? Learn from a collection of the best minds in marketing with THOMSON ADVANTAGE BOOKS: MARKETING PRINCIPLES AND BEST PRACTICES. In this low-priced paperback volume you'll absorb information about each branch of marketing from a host of qualified experts. Easy-to-follow and packed with study tools, this edition will help you succeed in the course.

PART ONE: THE MARKETING ENVIRONMENT. 1. Introduction to Marketing. K. Douglas Hoffman, Colorado State University. 2. Strategic and Marketing Planning. K. Douglas Hoffman, Colorado State University. 3. Marketing Ethics and Social Responsibility. Peter R. Dickson, Florida International University. 4. International Marketing. Michael R. Czinkota, Georgetown University. Ilkka A. Ronkainen, Georgetown University. PART TWO: UNDERSTANDING THE MARKET. 5. Marketing Research and Information Systems. Peter R. Dickson, Florida International University. 6. Consumer Behavior. Jagdish N. Sheth, Emory University. Balaji C. Kirshnan, University of Memphis. 7. Business-to-Business Marketing. Michael D. Hutt, Arizona State University. Thomas W. Speh, Miami University-Ohio. 8. Marketing Segmentation and Target Markets. Penny Simpson, University of Texas-Pan American. PART THREE: PRODUCT STRATEGY. 9. Marketing?s Role in New Product Development and Product Decisions. Abbie Griffin, University of Illinois - Urbana-Champaign. 10. Services Marketing. K. Douglas Hoffman, Colorado State University. PART FOUR: DISTRIBUTION STRATEGY. 11. Marketing Channels and Distribution. Bert Rosenbloom, Drexel University. 12. Retailing and Wholesaling. Patrick Dunne, Texas Tech University. Robert F. Lusch, Texas Christian University. PART FIVE: INTEGRATED MARKETING COMMUNICATIONS AND PRICING STRATEGY. 13. Integrated Marketing Communications: Advertising, Promotions, and Other MarCom Tools. Terence A. Shimp, University of South Carolina. 14. Personal Selling and Sales Management. Judy A. Siguaw, Cornell University. 15. Pricing Strategies and Determination. Joel E. Urbany, University of Notre Dame Appendix A. Marketing Arithmetic.

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Marketing Principles And Best Practices With Infotrac: Advantage Series

Marketing Principles And Best Practices With Infotrac: Advantage Series

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