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Marketing Mix Standardisation in International Marketing : An Empirical Investigation of the Degree of Marketing Programme Standardisation in German Companies and its Internal and External Correlates

by:
9780820454559

Marketing Mix Standardisation in International Marketing : An Empirical Investigation of the Degree of Marketing Programme Standardisation in German Companies and its Internal and External Correlates

by:
  • ISBN 13:

    9780820454559

  • ISBN 10:

    0820454559

  • Format: Paperback
  • Copyright: 04/01/2002
  • Publisher: Peter Lang Pub Inc
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