9780321014214

Marketing Management

  • ISBN 13:

    9780321014214

  • ISBN 10:

    0321014219

  • Format: Paperback
  • Copyright: 07/01/1999
  • Publisher: Pearson College Div
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

For upper-level undergraduate or MBA core courses in Marketing Management. This text reflects the dynamic environment inhabited by today's marketers, helping students understand the marketplace and the impact of technology to make strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in future courses or professional work.

Author Biography

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Table of Contents

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