did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

Marketing An Introduction

9780132744034

Marketing An Introduction

  • ISBN 13:

    9780132744034

  • ISBN 10:

    0132744031

  • Edition: 11th
  • Format: Paperback
  • Copyright: 01/11/2012
  • Publisher: Prentice Hall
  • Newer Edition

List Price $226.65 Save

Rent $78.54
TERM PRICE DUE
Added Benefits of Renting

Free Shipping Both Ways Free Shipping Both Ways
Highlight/Take Notes Like You Own It Highlight/Take Notes Like You Own It
Purchase/Extend Before Due Date Purchase/Extend Before Due Date

List Price $226.65 Save $207.60

Used $19.05

In Stock Usually Ships in 24 Hours.

We Buy This Book Back We Buy This Book Back!

Included with your book

Free Shipping On Every Order Free Shipping On Every Order

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Extend or Purchase Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Summary

This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introductionshows readers how customer valuecreating it and capturing itdrives every effective marketing strategy.

Table of Contents

Read more