9780132744034

Marketing An Introduction

  • ISBN 13:

    9780132744034

  • ISBN 10:

    0132744031

  • Edition: 11th
  • Format: Paperback
  • Copyright: 01/11/2012
  • Publisher: Prentice Hall
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introductionshows readers how customer valuecreating it and capturing itdrives every effective marketing strategy.

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