9780130105851

Marketing on the Internet : Principles of On-Line Marketing

  • ISBN 13:

    9780130105851

  • ISBN 10:

    0130105856

  • Format: Paperback
  • Copyright: 03/01/1999
  • Publisher: Taylor & Francis
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Designed for courses covering Marketing on the Internet and/or Electronic Commerce, this book discusses the tools and techniques being used today to harness the vast marketing potential of the Internet.

Table of Contents

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